London:
US technology company Apple is launching a new privacy policy update to its iOS operating system in line with its new privacy policy. The Apple administration says it aims to give its customers more control over their data. To let them know that their data collection apps are sharing it with third parties.
According to the British news agency Reuters, for Apple’s more than one billion iPhone users, this means a new pop-up notification in some apps, which will ask permission before using your data. Apple believes that this data can be used by third party apps and websites to track your browsing interests.
According to industry experts, if iPhone users refuse to allow data collection, these regulations will bring about a dramatic change in the nearly ً 100 billion mobile advertising market for businesses.
Apple wants app developers who want to use iPhone user data for digital marketing to display a pop-up message that says ‘The app can track all your apps and other companies’ websites. Wants permission.
The message should also include an explanation from the app developer as to why permission is being sought. In this regard, some mobile advertising experts believe that only one in three users will allow data collection.
Keep in mind that iPhone users also have the option of ‘tracking’ in the privacy settings of their phone in which they can go out of tracking all the apps and also allow the apps of their choice.
App developers and advertisers say that if more iPhone users are out of tracking, it will make advertising less effective. The advertising industry has long been collecting people’s web browsing data Show ads by Such as clothing or vehicles in which consumers may be interested.
Less consumer data could lead to lower sales of brands and lower advertising revenue for mobile apps and publishers. Apple’s move has sparked controversy with Facebook. Facebook says the change will affect small businesses.
